Organizations use strategic marketing to create a plan to better reach and satisfy customers while increasing profitability and productivity.

Strategic marketing is making sure that each one of your marketing efforts (e.g., e-newsletters, advertisement in magazines, websites, direct mailers and so on) aligns with your overall plan for connecting the information you have to provide with the audience that needs to hear it for you to succeed.

The key to understanding and creating an effective strategic marketing campaign is developing a comprehensive strategic marketing plan that allows everyone in your organization to understand what your marketing goals are and your plan for accomplishing them.

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